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Unconscious Bias

Sticks and stones may break your bones, but your thoughts ….

Your Thoughts

Your unconscious thoughts impact your business every day in ways you probably don’t even realize.

Your company is an industry leader.

Your leaders have expertise, passion, and drive.

You have policies and procedures in place.

You invest time and money in your employees, products and services.

And despite all of that:

  • You’re still struggling to attract and retain diverse talent.
  • Your leadership team is bringing the same ideas and perspectives to the table.
  • Your employees aren’t selling, and customers aren’t buying.
  • Employee complaints are up, and profits are down.

Maybe it’s because your box of crayons only has one color.

Maybe you’re making uninformed decisions without realizing it.

Or maybe, just maybe … it’s that thingthat thing that we all have.

But what if I told you there’s a fool-proof strategy you can use in your business to reduce the impact of that thing, Unconscious Bias?

There is!

Learn Strategy Now!


I’m Kelly Charles-Collins, CEO of HR Legally Speaking. I’ve spent over 20 years as an employment lawyer. [Insert your lawyer jokes here]. Ok now that we have that out of the way. Whether working with small businesses or Fortune 100 companies, they all have the same goal. They want to discover and leverage the true value of their workforce. As a forward-thinking leader, you’re no different. That is why I created the CO2 Effect and my clients love me for it. And so will you.

You don’t want to discriminate.

Neither does anyone else in your company.

Everyone wants a diverse workforce that feels safe, valued, and included.

Easier said than done? Every second our brains receive millions of bits of information. But we can only consciously process about 40 of those bits. So, what do we do with those other millions of bits? We make snap judgments about people and situations based on learned stereotypes. You might know this as that thing – Unconscious Bias.  You might not think it impacts your business. You might not even think it affects you personally.

The reality is, we all have unconscious bias and it is impacting every single business.

When is the last time you looked at your recruiting, hiring, and succession planning statistics? Do they show what you believe to be true about your business? Have you ever walked in to a meeting and looked around and the only diverse thing was shirt colors? You might not immediately recognize that this is because of unconscious bias; but it is.

Unconscious Bias is:

  • subtle
  • often the first step towards discrimination
  • the pathway to a lawsuit.

Don’t get me wrong, I am an employment lawyer and defending lawsuits in court is a part of my job. But I don’t want that for you.

I work with companies like yours and leaders like you who want to increase their awareness and reduce the impact of unconscious bias. A lawsuit doesn’t have to be your destiny.

As a forward-thinking leader, you have control and the opportunity to impact this in your organization. You have good intentions, but you must also act.

The CO2 Effect is powerful!

Reduce the impact of Unconscious Bias on your employees and business when you:

  • intentionally process information based on facts not stereotypes
  • embrace and integrate disciplined decision-making
  • discover and leverage the true value of your entire workforce.

Embrace your power as a leader. Act on facts not fiction.

Experience The Power Of The CO2 Effect!​